Who is behind The B Baller's Mall?

The B Baller's Mall was started by Paul Heinsohn. The son of Boston Celtics Legend, Tommy Heinsohn, Paul has a lifetime of experience with the game of basketball. A well known technical coach in the Boston area, Paul is the Director of The New England Legends Player Development Academy. He has coached in several local AAU programs as well at Xaverian Brothers High School where his Freshman teams posted a .650 winning percentage and periannally finished in first place amongst the Catholic Conference freshman teams. Prior to joining the Xaverian coaching staff Paul ran the girl’s basketball program at Blessed Sacrament School where he transformed a historically losing program into a league powerhouse. A former stand out athlete at Catholic Memorial High School where he earned All Conference honors for basketball and both All Scholastic and All American honors for football. Paul went on to become a standout member of the Duke University football team until his career was ended by injury